No live feed request on page load.
Once a delivery is confirmed, your hosting serves the saved posts, images and display files from your website's own address. Showing them does not contact OwnFeed or Instagram.
SITE SYNC
Your feed gets here
before your visitors do.
Site Sync delivers your posts and optimized images to your own hosting before visitors arrive, so your website serves the feed itself. Included with Pro.
WHAT SITE SYNC DOES
Your feed, saved on your website.
Site Sync prepares your display between visits and delivers it to a receiver on your own hosting.
In your page's HTML.
Where your platform renders pages on the server, the saved captions and post links are part of the page your hosting sends, instead of arriving later from a script.
These describe how delivery works, not a measured result. We have not measured page speed, Core Web Vitals or search effects, and Site Sync does not promise them.
OwnFeedYour latest successful feed
Scheduled→
Your hostingSaved HTML, images and display
Page load←
Your visitorNo synchronization on this request
When this saved feed renders, its resources come from your receiver. Opening an Instagram post link is a separate visitor action.
Three different moments.
None of them is your visitor's.
Freshness depends on the source refresh, the chosen delivery schedule and successful completion. Site Sync is periodic, not real time.
01
Source refresh
OwnFeed checks your authorized Instagram account and keeps the latest complete feed.
Free: weekly · Pro: every 15 minutes02
Website delivery
Site Sync sends an update to your receiver on the schedule you choose.
Included with Pro · flexible schedules03
Visitor request
Your hosting serves the saved page, images and display files. Visitors do not trigger synchronization.
No OwnFeed or Meta request to show the saved feedComplete updates.
The receiver verifies the package and its files before publishing. A failed or incomplete delivery keeps the previous good copy.
Content in the HTML.
On platforms that build pages on the server, such as the Cloudflare route receiver, the WordPress plugin, the PHP include or your Git build, the saved captions and links are part of the page your hosting sends.
The Quick setup embed and the iframe are different options: they load the feed from OwnFeed in the browser and do not change your page's HTML.
Designed once.
Your published display supplies the layout, responsive styles, captions and local controls. You do not need to write cache-refresh or image-optimization logic.
Status with context.
See the last source check, last successful delivery, next scheduled attempt and any action needed. A recent delivery of an older source still shows the source's age.
Check service status →Choose where the feed lives.
| Option | Where visitors load content | Setup |
|---|---|---|
| Site Sync (Pro) | Your own hosting, after a confirmed delivery | Connect a receiver for your hosting platform |
| Quick setup embed (all plans) | OwnFeed, when the page loads | Paste one placeholder and one script |
| Hosted iframe (all plans) | OwnFeed's hosted display, inside your page | Use the display builder's embed option |
| Hosted JSON (all plans) | OwnFeed's public feed, when your integration requests it | Connect a supported integration or your own implementation |
Site Sync removes OwnFeed and Meta from the saved feed's visitor path. It does not guarantee search rankings, a particular load time, uptime of customer hosting, or support for every website builder.
Receivers for your hosting.
Site Sync receivers are in release testing for four kinds of hosting: websites proxied by Cloudflare, WordPress, PHP shared hosting, and sites deployed from a Git repository (through the OwnFeed GitHub App). Each is enabled once its release checks are complete.
Wix, Squarespace and other website builders use the Quick setup embed. Webflow and Shopify are not supported yet.
See setup by platformEARLY ACCESS
Your next post belongs
on your website, too.
We’re at capacity while we prepare the next release. Join the waitlist and we’ll email you when new spaces open.