Start with a locally served feed on Free. Upgrade for your own branding, advanced designs, curated posts and faster updates.
FREE
Your feed, on your website.
$0/ month
A useful feed with the essentials included.
1 Instagram account and 1 feed An Instagram account is the source of your posts. A feed is the reusable collection OwnFeed prepares from that account. Multiple saved displays can share a feed without using another account slot.
1 saved display A saved display stores a layout and its settings, such as colours and post count. For example, you can use one design on your homepage and another in your footer. Saving a draft does not change the published version.
1 Site Sync destination A Site Sync destination is one connected receiver on supported hosting. OwnFeed delivers posts, images and display files there, so your website can serve the saved copy. The first connector supports Cloudflare; your hosting and its charges are separate.
Automatic updates weekly The fastest automatic update schedule included in your plan: weekly on Free or every 15 minutes on Pro. OwnFeed checks Instagram, then sends changed content to connected Site Sync websites. Source and delivery settings remain separate; matching schedules deliver after a successful source check. Updates depend on successful checks and delivery.
Latest 6 posts · 400px images Display up to the latest six posts per feed, using optimized 400-pixel-wide images. Video and Reel posts use thumbnails, and Instagram carousel posts use cover images. This is a current feed, not a permanent archive.
Grid and compact strip layouts Free includes Clean grid for a gallery and Compact strip for a narrow row of posts. You can preview the other layouts with your own available posts before upgrading to publish them.
Basic colours and spacing · hide individual posts Change your display colours and the space between posts. You can also hide individual posts from your website without deleting them from Instagram. More advanced display settings can be previewed on Free and published with Pro.
Small OwnFeed attribution Free displays show a small ‘Instagram feed by OwnFeed’ attribution. Pro removes that attribution from OwnFeed-generated displays, including hosted widgets and newly delivered Site Sync copies.
Remove OwnFeed branding Free displays show a small ‘Instagram feed by OwnFeed’ attribution. Pro removes that attribution from OwnFeed-generated displays, including hosted widgets and newly delivered Site Sync copies.
All six layouts and full design controls Pro includes grid, caption cards, compact strip, carousel, masonry and featured-post layouts. Customize columns by screen size, image crop, corners, captions, dates and media types, as well as colours and spacing.
Pin, reorder and filter posts by keyword or hashtag Pin selected posts first, arrange their order, and include or exclude posts by words or hashtags in their captions. Filters use the posts already available in your feed. Hidden posts stay hidden, and pins do not preserve posts that age out of the source.
3 Instagram accounts and 3 feeds An Instagram account is the source of your posts. A feed is the reusable collection OwnFeed prepares from that account. Multiple saved displays can share a feed without using another account slot.
12 saved displays A saved display stores a layout and its settings, such as colours and post count. For example, you can use one design on your homepage and another in your footer. Saving a draft does not change the published version.
3 Site Sync destinations A Site Sync destination is one connected receiver on supported hosting. OwnFeed delivers posts, images and display files there, so your website can serve the saved copy. The first connector supports Cloudflare; your hosting and its charges are separate.
Automatic updates every 15 minutes The fastest automatic update schedule included in your plan: weekly on Free or every 15 minutes on Pro. OwnFeed checks Instagram, then sends changed content to connected Site Sync websites. Source and delivery settings remain separate; matching schedules deliver after a successful source check. Updates depend on successful checks and delivery.
Latest 36 posts · 400px and 700px images Display up to the latest 36 posts per feed, with optimized 400- and 700-pixel-wide images for different display sizes. Video and Reel posts use thumbnails; Instagram carousel posts use cover images. Posts that age out of the source are no longer available.
Estimated usage and sync email alerts See estimated requests to OwnFeed-hosted feeds and receive email alerts about source sync problems. These estimates do not count visitors to copies served from your own hosting. Basic connection status remains available on Free.
Source refresh and website delivery run on separate schedules. We’re currently inviting customers from the waitlist as capacity becomes available. Customer hosting is separate and may have its own charges.
Compare the plans
Included
Free
Pro
Instagram accounts / source feeds An Instagram account is the source of your posts. A feed is the reusable collection OwnFeed prepares from that account. Multiple saved displays can share a feed without using another account slot.
1
3
Saved displays A saved display stores a layout and its settings, such as colours and post count. For example, you can use one design on your homepage and another in your footer. Saving a draft does not change the published version.
1
12
Site Sync destinations A Site Sync destination is one connected receiver on supported hosting. OwnFeed delivers posts, images and display files there, so your website can serve the saved copy. The first connector supports Cloudflare; your hosting and its charges are separate.
1
3
Automatic update interval The fastest automatic update schedule included in your plan: weekly on Free or every 15 minutes on Pro. OwnFeed checks Instagram, then sends changed content to connected Site Sync websites. Source and delivery settings remain separate; matching schedules deliver after a successful source check. Updates depend on successful checks and delivery.
Weekly
Every 15 minutes
Other update schedules Free updates weekly. Pro can choose every 15 minutes, hourly, every six hours, every 12 hours, daily or weekly. Instagram checks and website delivery can use different settings; slower delivery cannot make your feed newer than its last successful Instagram check.
Weekly only
Hourly, every 6 or 12 hours, daily or weekly
Latest posts per feed The maximum number of recent posts available in each feed: six on Free and 36 on Pro. A display can show fewer. Hidden posts are excluded, and your available feed is not a historical backup.
6
36
Cached image widths Optimized image widths available to your display. Free uses 400px; Pro also offers 700px for larger layouts. Responsive displays can choose the appropriate available size. Video playback and full Instagram carousel albums are not included.
400px
400px and 700px
Allowed browser origins per feed An allowed browser origin identifies a website that may read your hosted feed, such as https://example.com. Free allows one per feed and Pro allows five. This browser access setting does not make a public feed private or block server-side clients.
1
5
Manual refresh cooldown The minimum wait between requests to refresh Instagram manually: seven days on Free or 15 minutes on Pro. A manual request queues a refresh for the next scheduler run; it does not guarantee immediate completion.
7 days
15 minutes
Refresh activity (attempts and errors) A record of when OwnFeed checked Instagram, whether each attempt succeeded, and any errors. Free retains seven days and Pro retains 90 days, with up to 100 recent attempts shown. This does not store old posts or provide a restore function.
7 days
90 days
Hide individual posts Hide a post from your OwnFeed output without deleting or changing it on Instagram. You can restore it later while it is still available. Site Sync copies reflect moderation changes after a successful delivery.
Included
Included
Layouts Free can publish Clean grid and Compact strip. Pro adds Caption cards, Carousel, Masonry gallery and Featured post. Try all six in the builder before choosing a plan.
Grid and compact strip
All six
Design controls Free lets you adjust colours and spacing. Pro also lets you change columns for desktop, tablet and mobile, corner radius, image crop, captions, dates, media types and click behaviour. Pro controls can be previewed before upgrading.
Basic colours and spacing
Full controls
OwnFeed attribution Free displays show a small ‘Instagram feed by OwnFeed’ attribution. Pro removes that attribution from OwnFeed-generated displays, including hosted widgets and newly delivered Site Sync copies.
Shown
Removed
Pin, reorder and filter posts Pin selected posts first, arrange their order, and include or exclude posts by words or hashtags in their captions. Filters use the posts already available in your feed. Hidden posts stay hidden, and pins do not preserve posts that age out of the source.
Preview only
Included
Estimated usage / sync email alerts See estimated requests to OwnFeed-hosted feeds and receive email alerts about source sync problems. These estimates do not count visitors to copies served from your own hosting. Basic connection status remains available on Free.
Not included
Included
These Free limits apply to new accounts. Existing Free accounts retain their previous allowances.
What is refresh activity?
A record of when OwnFeed checked Instagram, whether each attempt succeeded, and any errors. It is not an archive of older posts. Free shows the last 7 days; Pro shows 90 days, with up to 100 recent attempts displayed.
Do more visitors cause more syncs?
No. Source refresh and Site Sync delivery run on schedules. For a delivered copy, visitor requests go to your hosting. Hosted JSON and iframe visitors do request OwnFeed; those are separate options.
How often does Free update?
Free checks Instagram and delivers changed content weekly. Manual refresh requests have a seven-day cooldown. Pro offers updates as often as every 15 minutes, with slower choices through weekly. Existing Free accounts keep their previous allowances.
Is customer hosting included?
No. Your Cloudflare account supplies the receiver's Worker, state database and storage. Your hosting usage and charges are separate from OwnFeed.
Does a saved display use another Instagram account slot?
No. Displays can share one feed. Your plan limits feeds, saved displays and Site Sync destinations separately.
EARLY ACCESS
Your next post belongs on your website, too.
We’re at capacity while we prepare the next release. Join the waitlist and we’ll email you when new spaces open.
